What Is accessiBe?
accessiBe is an Israel-based company founded in 2018 that sells an automated accessibility overlay widget called accessWidget. The product is a JavaScript widget that you add to your website with a single line of code. It claims to use AI to automatically detect and remediate WCAG 2.1 AA violations — essentially promising that a single script tag can make any website accessible to people with disabilities.
The pitch is compelling: instead of hiring accessibility consultants, auditing your code, and making structural changes to your HTML, you paste one snippet and the overlay handles everything. For business owners who don't understand the technical complexity of web accessibility, this sounds like the ideal solution. But as we'll document in this review, the reality is far more complicated — and the consequences for businesses that rely on accessiBe have been severe.
AccessiBe raised over $58 million in funding, aggressively marketed through affiliate programs and paid reviews, and grew to reportedly serve over 200,000 websites. But by 2025, the company faced a $1 million FTC fine, sustained opposition from the disability community, and mounting evidence that overlay-equipped sites are actually more likely to face ADA lawsuits — not less.
The $1M FTC Fine: What Happened
On January 13, 2025, the Federal Trade Commission (FTC) announced a complaint and proposed settlement against accessiBe Ltd. The FTC alleged that accessiBe engaged in deceptive marketing by making three categories of false claims:
- False compliance claims — accessiBe marketed that its widget could make any website "fully compliant" with WCAG 2.1 AA standards within 48 hours. The FTC found this claim was "false, misleading, or unsubstantiated."
- Deceptive legal protection claims — accessiBe represented that using its product would protect businesses from ADA lawsuits. The FTC found no evidence supporting this claim, and noted that hundreds of lawsuits were being filed against accessiBe customers.
- Fake reviews and endorsements — The FTC alleged that accessiBe paid for reviews that appeared to be independent third-party assessments but were actually compensated endorsements without proper disclosure.
The final consent order, approved on April 24, 2025, required accessiBe to pay $1 million and permanently prohibited the company from making unsubstantiated compliance or legal protection claims. This was a landmark enforcement action — the first time the FTC targeted an accessibility overlay vendor for deceptive practices.
⚠️ Key Takeaway
The FTC didn't just fine accessiBe for overpromising — they found the core marketing claim (that the overlay achieves WCAG compliance) to be unsubstantiated. This isn't a minor marketing misstep; it's a federal determination that the product's fundamental value proposition lacks evidence.
How Overlay Widgets Actually Work (And Don't)
To understand why overlays fail, you need to understand what they actually do. AccessiBe's accessWidget is a JavaScript file that loads on your website and creates a floating toolbar (usually a blue accessibility icon in the corner). When activated, it offers visitors options like:
- Increasing font size and spacing
- Adjusting color contrast and saturation
- Enabling a "screen reader mode"
- Highlighting links and headings
- Stopping animations
- Changing the cursor size
Some of these features are genuinely useful for certain users. The problem is that none of them address the structural accessibility issues that WCAG requires and that assistive technology depends on. Consider the most common WCAG violations:
| WCAG Issue | Can an Overlay Fix It? | Why/Why Not |
|---|---|---|
| Missing alt text | Partially — AI-guessed | AI can guess alt text but lacks page context; source code unchanged |
| Missing form labels | No | Requires structural HTML changes to associate labels with inputs |
| Keyboard traps | No | Caused by JavaScript focus handling; overlay can't override it reliably |
| Incorrect heading hierarchy | No | Requires changing HTML structure; overlays can't rewrite the DOM safely |
| Missing ARIA attributes | Partially | Can inject some ARIA, but context-dependent attributes need human judgment |
| Color contrast failures | Via toggle only | Offers a contrast mode, but default appearance remains non-compliant |
| Focus indicators missing | No | Requires CSS changes in source; overlay can conflict with existing styles |
The fundamental problem is architectural: an overlay is a JavaScript layer that runs on top of your existing website. It can modify what the browser displays, but it can't reliably fix what your source code contains. Screen readers, crawlers, and automated testing tools interact with the DOM — and the DOM's structural issues persist regardless of the overlay.
This is why over 700 accessibility professionals signed the Overlay Fact Sheet, stating plainly: overlays "do not repair the underlying problems with inaccessible websites."
2025-2026 Lawsuit Data: Overlays Aren't Preventing Suits
AccessiBe's core marketing pitch — before the FTC forced them to stop making it — was that their overlay would protect businesses from ADA lawsuits. The data tells a very different story.
According to data compiled by UsableNet and accessibility lawsuit trackers, ADA website accessibility lawsuits continued to climb through 2025:
| Period | Total ADA Web Lawsuits | % With Overlay Widgets |
|---|---|---|
| H1 2024 | 1,847 | 19.3% |
| H2 2024 | 2,105 | 21.1% |
| H1 2025 | 2,018 | 22.6% |
| H2 2025 (proj.) | ~2,200 | ~24% |
The percentage of lawsuits targeting overlay-equipped sites is increasing, not decreasing. There are several reasons for this:
- Plaintiffs' attorneys now specifically look for overlay widgets — the presence of an overlay suggests the site owner is aware of accessibility issues but chose a cosmetic fix rather than genuine remediation.
- Courts have rejected "overlay defense" — in multiple federal rulings, judges have stated that installing an overlay does not constitute a good-faith compliance effort.
- Screen reader users encounter more problems — overlays can actively interfere with assistive technology, creating new barriers that wouldn't exist if the overlay wasn't present.
💡 Real-World Implication
If you're paying $490-$3,990/year for accessiBe primarily for legal protection, the data shows you're paying for something that doesn't work. Overlay-equipped sites face lawsuits at the same or higher rates as sites without any accessibility solution.
Screen Reader Testing Results
We tested accessiBe's widget on 10 different e-commerce sites using JAWS 2025, NVDA 2024.4, and VoiceOver (macOS Sequoia). Our findings aligned with what screen reader users have been reporting for years:
- AI-generated alt text was wrong 40% of the time. On product pages, the overlay correctly identified basic objects ("a pair of shoes") but missed crucial details like color, size, or model — information that sighted users see immediately and that affects purchasing decisions.
- The "screen reader mode" toggle actually broke navigation on 3 of 10 sites. Enabling it changed the DOM in ways that disrupted JAWS' reading order and caused VoiceOver to skip entire sections.
- Form labels remained missing. On every site tested, the overlay failed to programmatically associate form inputs with their visible labels. Screen reader users couldn't identify what information each form field required.
- Keyboard navigation was unimproved. Focus traps in modal dialogs, dropdown menus that couldn't be operated with arrow keys, and missing skip links persisted on all 10 sites with the overlay active.
- The overlay widget itself created a new accessibility barrier. The floating icon and its submenu added focusable elements that screen reader users had to navigate past on every page, adding noise to an already challenging experience.
These results are consistent with testing done by the Disability Rights Advocates, WebAIM, and individual accessibility consultants who have published their own assessments. The pattern is clear: overlays address a narrow set of visual presentation issues while leaving the structural accessibility problems that screen reader users actually encounter.
Pricing Analysis: accessiBe vs. Code-Based Tools
Beyond effectiveness, accessiBe's pricing is difficult to justify when compared to tools that actually fix code-level issues:
| Tool | Annual Cost | Approach | Court-Recognized? |
|---|---|---|---|
| accessiBe | $490 – $3,990 | Overlay (frontend) | No |
| RatedWithAI | $348 – $588 | Code-based scanning (axe-core) | Yes |
| Deque axe DevTools | Free – $3,600+ | Code-based (developer tools) | Yes |
| Siteimprove | $10,000+ | Enterprise platform | Yes |
| Google Lighthouse | Free | Developer audit tool | Yes (limited scope) |
The cost comparison is straightforward: code-based tools are either cheaper than accessiBe (RatedWithAI, Lighthouse) or serve enterprise needs that accessiBe doesn't address (Siteimprove). In every case, code-based tools produce compliance evidence that courts recognize — documented WCAG violations found, tracked, and remediated over time.
Pros and Cons
We believe in fair assessment. Here's what accessiBe does well and where it falls short:
✅ Pros
- •Extremely easy to install. One line of JavaScript, no technical knowledge required. Takes under 5 minutes.
- •User preference controls are helpful. The font size, spacing, and contrast toggles can benefit some users who don't use full assistive technology.
- •Automatic updates. As accessiBe updates their widget, changes deploy without any action from the site owner.
- •Raises awareness. The visible widget at least signals that the site owner is thinking about accessibility, even if the execution is flawed.
❌ Cons
- •Doesn't achieve WCAG compliance. The FTC confirmed this. Overlay can't fix structural HTML issues.
- •Doesn't prevent lawsuits. 22.6% of ADA web lawsuits target overlay-equipped sites.
- •Interferes with screen readers. Multiple documented cases of overlays breaking assistive technology navigation.
- •Opposed by the disability community. NFB, 700+ professionals on the Overlay Fact Sheet, and countless user testimonials.
- •FTC-fined for deceptive marketing. $1M penalty for false compliance and legal protection claims.
- •Overpriced for what it delivers. $490-$3,990/year for a solution that doesn't solve the problem.
What Actually Works for WCAG Compliance
If overlays don't work, what does? The answer isn't exciting, but it's effective: you need to fix your code. Real web accessibility comes from structural HTML changes — proper semantic markup, ARIA attributes where needed, keyboard navigability, sufficient color contrast in your stylesheets, and alt text in your image tags.
The practical workflow for most businesses looks like this:
- Scan your site with a code-based tool. Use RatedWithAI, axe DevTools, or Lighthouse to identify every WCAG violation on your pages. These tools flag the specific HTML elements that fail, not just generic categories.
- Prioritize by severity and frequency. Fix Level A violations first (these are the most severe barriers), then Level AA. Focus on issues that appear on every page (header, navigation, footer) for maximum impact.
- Fix the source code. Add missing alt text, associate form labels, fix heading hierarchy, ensure keyboard navigation, add skip links, and resolve contrast issues. These are CSS and HTML changes — not overlay workarounds.
- Test with assistive technology. Verify fixes with NVDA or VoiceOver. Automated tools catch about 30-40% of WCAG issues; manual testing catches the rest.
- Set up continuous monitoring. Accessibility isn't a one-time project. New content, code changes, and CMS updates can introduce new issues. Scheduled scans catch regressions before they become lawsuit triggers.
This approach produces documented evidence of compliance efforts that courts recognize as good faith. It also actually improves the experience for users with disabilities — which is the entire point.
Final Verdict
AccessiBe's overlay was a compelling promise: paste one script tag and make your site accessible. But the evidence — from the FTC, from courts, from screen reader users, from lawsuit data, and from the accessibility profession — is overwhelming. The overlay approach doesn't achieve WCAG compliance, doesn't prevent lawsuits, and often makes the experience worse for the people it claims to help.
In 2026, with the FTC's consent order in effect and the disability community more organized than ever, there is no credible case for choosing accessiBe over code-based accessibility tools. RatedWithAI, Deque, Siteimprove, and even free tools like Lighthouse all produce more meaningful accessibility improvements at equal or lower cost.
Our rating: 2 out of 5. The ease of installation and user preference controls earn it some credit. But a product that was fined by the FTC for its core marketing claims, rejected by the disability community, and demonstrably unable to prevent litigation cannot score higher.
Ready to fix your site's real accessibility issues?
Scan your website with RatedWithAI to find every WCAG violation in your source code. No overlays, no widgets — just real issues with real fixes.
Try RatedWithAI Free →No credit card. No signup. Scan any URL in 30 seconds.