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ADA Compliance Guide

Ecommerce ADA Compliance Guide 2026

Understand the ADA and WCAG 2.1 AA expectations that apply to ecommerce sites, plus the most common issues we find in scans.

Industry-specific ADA requirements

  • Product listings must be accessible to screen readers
  • Checkout flows must be keyboard operable
  • Error messages should be announced to assistive tech

Common accessibility issues

  • Missing alt text on product images
  • Add-to-cart buttons without labels
  • Inline errors shown only with color
  • Focus loss on modal carts

Lawsuit risk

Current lawsuit exposure for this industry is considered high. Businesses in higher-risk categories should prioritize audits and remediation to reduce ADA complaints.

Compliance checklist

  • Label all product images and buttons
  • Ensure checkout forms have labels
  • Announce cart updates in a live region
  • Verify link purpose in product grids
  • Test keyboard flow end-to-end
  • Check contrast on pricing and CTA buttons

Related resources

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