1. What Is Siteimprove?
Siteimprove is a Danish digital optimization platform founded in 2003 that combines accessibility testing, SEO analysis, content quality assurance, and web analytics into a single dashboard. It's widely used in higher education, government, and enterprise organizations — particularly in the Nordic countries and increasingly in North America.
The platform's flagship metric is the "Digital Certainty Index" (DCI), which scores websites across three pillars: Accessibility, SEO, and Quality Assurance. The accessibility module tests against WCAG 2.1 and 2.2 criteria, provides issue prioritization, and offers compliance monitoring with historical tracking.
So what's the problem? Siteimprove is genuinely good software. But it's built for enterprise organizations with enterprise budgets. If your primary need is accessibility testing — not the full SEO/QA/analytics suite — you're dramatically overpaying.
2. The Siteimprove Pricing Problem
Siteimprove doesn't publish pricing on their website. To get a quote, you need to:
- Fill out a form and schedule a demo
- Sit through a 30-45 minute sales presentation
- Wait for a customized quote
- Negotiate contract terms
- Sign an annual commitment
Based on public pricing data, community reports, and G2/Capterra reviews, here's what Siteimprove actually costs:
| Package | Monthly Cost | Annual Cost | What's Included |
|---|---|---|---|
| Accessibility Only | $300–$500/mo | $3,600–$6,000 | WCAG scanning, issue tracking, compliance reports |
| Accessibility + SEO | $500–$1,000/mo | $6,000–$12,000 | + SEO module, keyword tracking, broken links |
| Full Platform (DCI) | $1,000–$2,000+/mo | $12,000–$24,000+ | + QA, analytics, content governance, brand checks |
Key friction points:
- No self-serve pricing. You can't just sign up and start scanning. Every purchase goes through their sales team.
- Annual contracts required. Most Siteimprove agreements are 12-month commitments. You can't try it for a month and decide — you're locked in for a year.
- Per-page pricing. Costs scale with the number of pages on your site. A 10,000-page website pays significantly more than a 500-page site.
- Upselling. Siteimprove sales teams aggressively push the full DCI platform. Many users report being quoted for the bundle when they only wanted accessibility testing.
For a mid-size business that just needs accessibility scanning, $3,600-$6,000/year is a significant spend — especially when comparable functionality is available for $348/year ($29/month) with no annual commitment.
3. What You Actually Need from an Accessibility Tool
Before comparing alternatives, let's clarify what actually matters for accessibility testing. You need a tool that:
- Scans against current WCAG standards — specifically WCAG 2.1 Level AA (the current legal baseline) and ideally WCAG 2.2.
- Uses a proven testing engine. The two most-validated engines are axe-core (Deque, used by Google, Microsoft, and RatedWithAI) and HTML_CodeSniffer (Squiz). The engine matters because it determines detection accuracy and false positive rates.
- Provides actionable fix guidance — not just "you have 47 errors" but specific code-level remediation instructions.
- Offers ongoing monitoring — accessibility isn't a one-time fix. Content changes, CMS updates, and new features can introduce regressions.
- Reports at the right level. You need page-level issue details for developers and summary dashboards for stakeholders and compliance documentation.
Everything beyond these core capabilities — SEO analysis, content quality checks, analytics, brand management — is optional. Nice to have? Sure. Worth $200-400/month extra? That's the question.
4. Feature-by-Feature Comparison
Here's how Siteimprove's accessibility module compares to RatedWithAI on the features that actually matter:
| Feature | Siteimprove | RatedWithAI |
|---|---|---|
| WCAG 2.2 Scanning | ✓ | ✓ |
| Testing Engine | Proprietary | axe-core (industry standard) |
| Violation Details + Code Fixes | ✓ | ✓ |
| Accessibility Score | ✓ (DCI Score) | ✓ (0-100 Score) |
| Ongoing Monitoring | ✓ | ✓ |
| Free Scan (No Signup) | ✗ | ✓ |
| Self-Serve Signup | ✗ (Sales call required) | ✓ (Instant) |
| Month-to-Month Billing | ✗ (Annual only) | ✓ |
| SEO Module | ✓ (Add-on) | ✗ |
| Content QA Module | ✓ (Add-on) | ✗ |
| Analytics Module | ✓ (Add-on) | ✗ |
| Starting Price | ~$300/mo (annual contract) | $29/mo (cancel anytime) |
The bottom line: For pure accessibility testing, the two tools are comparably capable. Siteimprove's advantage is its broader platform (SEO, QA, analytics) — but if you're not using those modules, you're paying a 10x premium for accessibility testing alone.
5. Top Siteimprove Alternatives Compared
Siteimprove isn't the only enterprise accessibility tool. Here's how the leading alternatives stack up:
RatedWithAI — Best Value
Automated WCAG 2.2 scanning powered by axe-core (the same engine behind Google Lighthouse). Free scan with no signup, detailed violation reports with code-level fix guidance, accessibility score tracking, and ongoing monitoring. The most affordable option for businesses focused on accessibility compliance.
Level Access (formerly eSSENTIAL Accessibility) — Enterprise Platform
Full-service accessibility platform with automated scanning, expert manual auditing, legal support, and remediation services. Includes their AMP (Accessibility Management Platform). Best for enterprises needing both tooling and consulting.
AudioEye — Hybrid Approach
Combines automated scanning with JavaScript-based fixes and manual expert review. Uses a hybrid approach — some automated remediation (similar to overlays) plus human auditing. Priced between budget tools and enterprise platforms. Be aware of the overlay component if you prefer code-level fixes.
Monsido — Closest Siteimprove Equivalent
The most direct Siteimprove competitor. Also combines accessibility, SEO, and content quality in one platform. Slightly more affordable than Siteimprove but follows the same enterprise pricing model with sales-driven quotes and annual contracts.
WAVE (WebAIM) — Free Spot-Checking
Free browser extension and web tool for single-page accessibility checks. Excellent for spot-checking but lacks site-wide scanning, ongoing monitoring, and compliance dashboards. Best used alongside a monitoring tool, not as a replacement.
6. Why RatedWithAI Is the Best Value Alternative
If your primary goal is accessibility compliance at a reasonable cost, here's why RatedWithAI is the strongest Siteimprove alternative:
90% Cost Savings
$29/month vs $300-500/month. That's $3,240-$5,652 in annual savings. For a small business or mid-market company, that's the difference between having an accessibility tool and not having one at all. And unlike Siteimprove, there's no annual contract — cancel anytime.
Industry-Standard Testing Engine
RatedWithAI is powered by axe-core, the most widely adopted accessibility testing engine in the world. It's the same engine that powers Google Lighthouse, Microsoft Accessibility Insights, and Deque's commercial products. When you scan with RatedWithAI, you're using the engine that the accessibility industry trusts most.
Instant Start — No Sales Calls
Run a free accessibility scan right now — no signup, no email, no demo. See your results in 30 seconds. When you're ready for ongoing monitoring, sign up and start immediately. No waiting for "custom quotes" or negotiating with account executives.
Actionable Fix Guidance
Every violation includes the specific HTML element, which WCAG success criterion it violates, a severity rating, and step-by-step remediation instructions. Your developers get what they need to actually fix issues — not just a list of problems.
Built for the Compliance Reality
With the ADA Title II deadline requiring government websites to meet WCAG 2.1 AA, the European Accessibility Act now in effect, and over 4,600 accessibility lawsuits filed annually, you need an affordable tool that catches real issues. Not a $6,000/year enterprise suite designed for organizations with dedicated web governance teams.
7. How to Switch from Siteimprove
Switching from Siteimprove to a more affordable alternative is straightforward:
- Run a parallel test. Start with a free RatedWithAI scan and compare the results to your Siteimprove reports. You'll see the same core WCAG violations identified.
- Check your contract dates. Siteimprove uses annual contracts. Identify your renewal date and plan your transition accordingly. Most contracts auto-renew, so set a calendar reminder to notify them before the renewal window.
- Export your current data. Download any compliance reports, historical data, or issue lists from Siteimprove before your subscription ends. You'll want this for continuity.
- Set up ongoing monitoring. Sign up for RatedWithAI ($29/mo) and configure monitoring for your key pages. You'll get regular scans, score tracking, and alerts when new issues appear.
- Assess what else you were using. If you relied on Siteimprove's SEO or QA modules, you'll need separate tools for those. But here's the thing — dedicated SEO tools (Ahrefs, SEMrush) and dedicated QA tools are often better at their specific jobs than Siteimprove's bundled modules, and the combined cost is often still less.
8. Frequently Asked Questions
How much does Siteimprove cost?
Siteimprove uses custom enterprise pricing with annual contracts typically ranging from $300-500/month ($3,600-$6,000/year) for the accessibility module alone. The full platform with SEO, analytics, and accessibility can run $1,000-2,000+/month. They don't publish pricing publicly and require a sales call to get a quote.
What is the best Siteimprove alternative for small businesses?
RatedWithAI is the best Siteimprove alternative for small businesses. At $29/month (vs $300-500/month for Siteimprove), it provides automated WCAG 2.2 scanning using the industry-standard axe-core engine, detailed violation reports with code-level fix guidance, and ongoing monitoring — without annual contracts or sales calls.
Is Siteimprove worth the price?
For large enterprises using all three modules (accessibility, SEO, QA), the price can be justified. However, if your primary need is accessibility testing, you're paying a significant premium for features you may not use. Alternatives like RatedWithAI offer the same core accessibility scanning at 90% lower cost.
Can I switch from Siteimprove to RatedWithAI?
Yes, switching is straightforward. RatedWithAI scans your site independently — there's no migration needed. Start a free scan to compare results side-by-side with your Siteimprove reports. Note that Siteimprove typically has annual contracts, so check your renewal date.
Does RatedWithAI catch the same issues as Siteimprove?
Both tools detect the majority of automatically-testable WCAG violations. RatedWithAI uses axe-core (the industry standard that also powers Google Lighthouse and Microsoft Accessibility Insights). Siteimprove uses its own proprietary engine. Independent testing shows comparable detection rates for core WCAG A and AA issues.
What does Siteimprove do besides accessibility testing?
Siteimprove includes SEO optimization (metadata, broken links, keyword tracking), Quality Assurance (content quality, spelling, readability, brand consistency), and Analytics (traffic analysis, page performance). If you only need accessibility testing, you're paying for a lot of unused features.