Key findings
These are the most common accessibility issues we see on Chipotle's site type.
- Non-text Content (menu item images)
- Labels or Instructions (ordering forms)
- Keyboard issues in customization UI
- Focus Order in checkout flow
- Contrast (Minimum) on menu boards
Why Accessibility Matters for Chipotle
Build-your-own meal interfaces with step-by-step ingredient selection must be accessible. The multi-step customization flow, catering orders, and nutrition information need to work with assistive technologies.
What this means
A score in the D range suggests there are likely barriers for keyboard and screen reader users. While this is not legal advice, it indicates potential ADA and WCAG 2.1 AA compliance gaps that could affect usability and increase lawsuit exposure.
Business impact
Missed conversions from users who rely on assistive technology, plus higher support costs from inaccessible flows.
Compliance impact
ADA lawsuits often cite WCAG failures like contrast, labels, and keyboard access. Addressing the top issues closes the biggest gaps.
Related resources
Keep exploring accessibility benchmarks and WCAG success criteria.
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