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ADA Compliance Guide

Automotive ADA Compliance Guide 2026

Understand the ADA and WCAG 2.1 AA expectations that apply to automotive sites, plus the most common issues we find in scans.

Industry-specific ADA requirements

  • Inventory listings must be accessible
  • Financing forms require labels
  • Media galleries should support keyboard controls

Common accessibility issues

  • Vehicle carousels without keyboard support
  • Images missing alt text
  • Forms missing labels or instructions
  • Low contrast on pricing

Lawsuit risk

Current lawsuit exposure for this industry is considered medium. Businesses in higher-risk categories should prioritize audits and remediation to reduce ADA complaints.

Compliance checklist

  • Add keyboard controls to carousels
  • Label vehicle images and specs
  • Provide clear instructions for financing forms
  • Ensure focus order in comparison tools
  • Check contrast on price badges

Related resources

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