Industry-specific ADA requirements
- Vehicle inventory search and filters must be keyboard accessible
- Vehicle detail pages with specs and pricing must be screen reader friendly
- Financing calculators and credit applications require proper form labels
- 360-degree vehicle views and galleries need keyboard controls
- Service scheduling systems must be accessible
Common accessibility issues
- Vehicle image carousels without keyboard navigation
- Financing calculators with unlabeled form fields
- Vehicle comparison tools inaccessible to screen readers
- Chat widgets trapping keyboard focus
- Low contrast on pricing and incentive badges
- Filter dropdowns missing ARIA labels
- PDF brochures without accessible formatting
Lawsuit risk
Current lawsuit exposure for this industry is considered high. Businesses in higher-risk categories should prioritize audits and remediation to reduce ADA complaints.
Compliance checklist
- Add keyboard controls to vehicle galleries and 360 views
- Label all fields in financing applications
- Ensure vehicle search filters are keyboard operable
- Provide text alternatives for vehicle specs images
- Test credit application flows with screen readers
- Use aria-live for inventory updates and price changes
- Verify contrast on pricing, badges, and CTAs
- Offer accessible alternatives to PDF brochures
Related resources
Scan your Automotive Dealerships site