Industry-specific ADA requirements
- Product catalogs must be accessible
- Promotional banners should include text alternatives
- Cart and checkout must be keyboard operable
Common accessibility issues
- Image-heavy promos without alt text
- Link purpose unclear in product grids
- Low contrast on sale badges
- Focus loss after adding to cart
Lawsuit risk
Current lawsuit exposure for this industry is considered high. Businesses in higher-risk categories should prioritize audits and remediation to reduce ADA complaints.
Compliance checklist
- Add descriptive alt text to promos
- Clarify link text in product lists
- Provide visible focus states
- Announce cart updates via status messages
- Verify contrast on sale labels
Related resources
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