Key findings
These are the most common accessibility issues we see on Zara's site type.
- Non-text Content (promo images)
- Link Purpose (In Context)
- Use of Color for sale badges
- Contrast (Minimum)
- Focus Order issues
Why Accessibility Matters for Zara
Fashion e-commerce relies heavily on visual imagery and quick browsing. Users with visual impairments need descriptive alt text for clothing items, accessible size selectors, and screen-reader-compatible lookbooks to shop independently.
What this means
A score in the D range suggests there are likely barriers for keyboard and screen reader users. While this is not legal advice, it indicates potential ADA and WCAG 2.1 AA compliance gaps that could affect usability and increase lawsuit exposure.
Business impact
Missed conversions from users who rely on assistive technology, plus higher support costs from inaccessible flows.
Compliance impact
ADA lawsuits often cite WCAG failures like contrast, labels, and keyboard access. Addressing the top issues closes the biggest gaps.
Related resources
Keep exploring accessibility benchmarks and WCAG success criteria.
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